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Introduction
We are lucky to be born in the 21st century, where technology is a step ahead. In America, according to statistics, in 2020, 97% of people own a smartphone. The good side is that most people spend their free time on their mobile phones following social networks, paying bills, and shopping online. That is why business owners must optimize their eCommerce stores for mobile phones to provide a better user experience.
There has been an expansion in the last few years into the mobile phone era, especially during the Covid-19 pandemic. As a result, people began to use eCommerce platforms to buy online everything that was not available in stores. With a bit of effort and successful tricks and using social networks and help tools, you can very easily promote your eCommerce store.
An eCommerce platform needs to be mobile-friendly if you want to attract more customers and gain customer loyalty. For this reason, e-commerce stores need to be mobile phone optimized.
You have to make sure that your online m-commerce store gives your customers the best shopping experience, even on a tablet or phone. To improve user experience, "you must make sure that your store is attractive website loading speed, responsive, easy to use, and has excellent customer support".
In order to achieve mobile optimization, you need to take the following steps:
For an eCommerce store to operate successfully and retain its customers, it must provide the best possible customer service on your eCommerce PPC, SMM, email, and other marketing strategies. If you encourage repeat purchases and build trust with your customer's experience, you can increase your conversion rate. But you always have to pay attention because negative customer experience results can damage your reputation, and you can lose customer trust. To avoid failure you can use specific tools for product management. If your budget allows it is always better to go into partnership with a call center. They have dedicated call center softwares, trained staff, and the latest technologies which will make things much simpler for you.
If you follow these few steps, your customer will be satisfied:
Personalize the customer experience
Why is personalization so important? Every customer expects a personalized experience because that helps drive sales and increases customer loyalty. In addition, customers love to be respected as a person and individuals with their specific needs, desires, and expectations. Hence, businesses should do their best when it comes to website personalization to meet customers.
Every customer appreciates when your business recognizes them as a unique customer, and in this way, step by step, you gain customer loyalty and a personalized customer experience.
The crucial reason why you should invest in your video marketing strategy is that 80% of people will be watching videos in 2022. If people interact with your content, the more you increase your brand's reach. In addition, as social media algorithms continue to evolve and change, video content is once again coming to the top. So be one step ahead of others and invest in clever video marketing strategies.
You might have invested in high-quality images, written buy-me now descriptions, and even earned reviews of your products. However, nothing tells the story quite like an engaging video or a webinar because customers love to see how your product looks and how it works. As a bonus - here's a good article on how to run automated webinars!
Your video strategy can be improved best on social media sites like Instagram, Facebook, Linked In, or Twitter. It is a key to engagement. But you need first to research the market carefully, find your target audience by using tools such as with truepersonfinder, make quality video content, and cleverly target audiences on social media and keep on your mind when you create personalized video content to attract potential customers. Another critical thing is to consider the time to post on Instagram.
Whether you're launching a new product, building a website for your retail location, starting a dropshipping business, or selling something on your site, you need to know that it is essential to optimize your website for a successful business. Also make sure your product pages gives the users all the information they need.
Don't think if you're optimizing a page well, Google won't recognize it, even though it's a new site. Despite claims, Google does not favor some specific sites over others.
Other tips to speed up your page:
Cash website pages-one of the most effective ways to speed up your web pages.
Eliminate unnecessary plugins-Having too many plugins on your site can cause unnecessary bloat that slows it down.
A smart move is the customer loyalty program for sales and maintenance of existing customers. If you are a business owner with a great customer loyalty program, you will most likely increase your sales to existing customers at a much lower cost. Make sure you check e-commerce marketing statistics to effectively measure and judge your steps towards creating loyalty program for your customers. Here's a good article on sales softwares to use!
The first thing and most important is to choose a perfect name for your customer loyalty program.
The name must be specific and have to interest your customers; beyond explaining that the customer will get a reward or will get a discount, you need to make customers feel excited and want to participate in the program.
Offer various rewards for those who spend a certain threshold or earn enough loyalty points to turn their money back or gain more discounts on certain products. That is a great way to award your loyal customers and build trust. Another method and a great way are to reward non-purchasing customers' actions(engaging in your social app, watching videos, sharing your content on social media…). Again, it is a sign that customers are engaging with your brand, becoming your ever-lasting brand ambassadors.
Whether you are a successful eCommerce owner or you are just starting your business, social media is the place where you must be.
First, you have to create a Facebook business page. If you manage your page and catalog in a Business Manager account, you must be an admin on the account. Make sure you also have Manage permissions for both the page and catalog.
To create a shop any eCommerce platform, follow these steps:
You've now created your shop. Next, you'll want to:
Use tools to help you promote your eCommerce store
Instagram appears to be a valuable tool to promote your eCommerce businesses, with many marketing and revenue opportunities. eCommerce store owners who do things in a well-planned way may transform their businesses into money-making engines. Everything you need to do is implement a clever Instagram marketing strategy that will enable you to scale your online store dramatically - for e.g. downloading Instagram videos. It also depends on the time you post on Instagram that makes a difference. Here's a good article on how to create Instagram story templates.
Whisbi offers a great way to engage with your customers in real-time using live video shopping experiences.
Youtube Currently has over 3 billion searches per month, making it the second most popular search engine after Google. It's a platform brimming with potential customers looking for solutions to a wide range of issues.
If you haven't done so already, YouTube is a booming market that eCommerce businesses should take advantage of. In addition, you can benefit from promoting your products. Take care of channel layout, the better it is the better it has an impact on the viewer's mind. Optimize YouTube channel icon size, channel arts, thumbnails, and video description to enhance user experience.
Engati is a chatbot and live chat platform to help businesses build chatbots to acquire and engage users. In addition, it is a leading Customer Experience platform powered by Conversational Automation & Intelligence. We have also launch Shopify Chatbot for your eCommerce website to increase conversions.
For your eCommerce store, ReferralCandy creates a customer referral program. ReferralCandy is a reference tool that provides a clever and easy way to raise recognition of your eCommerce store. All you have to do is personalize it for your company. Then you can decide the types of benefits that will be offered to those who make referrals. Here are some Referral Candy alternatives to check out!
Picreel is the perfect solution for e-commerce stores looking to reduce bounce rates and boost conversions. With Picreel’s smart exit-intent technology, businesses can display well-timed popups to website visitors. You can use beautifully designed popups to promote sales, discounts, giveaways, best-selling products, collect contacts, and offer help to first-time visitors.
Here's another article on the difference between selling on Amazon and Ebay!
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With VisaCreate, you can easily design marketing materials that are relevant to e-commerce. They have an easy-to-use platform to create professional designs, which offers industry-specific, professional designs for you to choose from. VisaCreate can assist you whether you are starting a new ecommerce business or updating an existing one, so you can make the most of your money.
Here's another article that highlights all the essential Ecommerce marketing tools!
Conclusion
In today's world, e-commerce is a critical component of becoming a successful retailer. Online selling will help you reach out to new customers and tap into markets you weren't aware existed.
You'll be able to calculate the difference in revenue and see what all of these strategies can do for you over time if you try different tools to grow your eCommerce business.
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