Introduction
Meta has been absolutely clear about its intentions to double down on WhatsApp Business further in India. The social media giant is seeing around 60% of its users interacting with businesses on the messaging app every week with an open rate of ~98%.
A medium to connect with your friends and family has now turned into the #1 go-to platform for businesses to connect with their audience.
This surge has prompted multiple companies, especially marketing teams to up their game and devise strategies for higher conversions. We’ll be covering some of those strategies in this blog.
Here’s an assurance though, all strategies mentioned below have proven themselves to be effective and driven results for multiple teams over time.
Top 10 WhatsApp Marketing Strategies To Adopt Today
Double down on Whatsapp broadcast messages
Broadcasts are the perfect medium to promote your business on WhatsApp. You can segregate and club your audience into groups and then send bulk broadcast messages. Personalize messages based on user behavior and preferences. This personal touch can increase engagement and build stronger relationships with customers.
Automate notifications
Reduce the time you spend on operations and simply automate notifications for order confirmation, tracking, returns, refunds and more. This simple process will help you focus your efforts more on creating better strategies for lead generation.
Use Conversational AI for faster replies
Something that not enough organizations leverage is Gen AI. It enables businesses to handle customer inquiries and support requests efficiently, providing immediate responses to bulk queries regardless of the time of day. This real-time engagement enhances customer satisfaction and fosters trust in the brand.
You can also personalize interactions on the basis of user data and historical preferences, creating a more tailored and engaging experience for customers.
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Run Ads that click to WhatsApp
Ads that click to Whatsapp or CTWA ( Click to whatsapp ads) is one where whenever a user clicks on an ad on any Meta particular platform they will land on whatsapp chats. This also serves as a free entry point conversation.
This conversation is opened if (1) a customer using a device running Android or iOS messages you via a Click to WhatsApp Ad or Facebook Page Call-to-Action button and (2) you respond within 24 hours. If you do not respond within 24 hours, a free entry point conversation is not opened and you must use a template to message the customer, which opens a marketing, utility, or authentication conversation, per the category of the template.
Send Whatsapp retargeting campaigns for more conversions
Traditionally retargeting strategies have always revolved around using push notifications, sending bulk SMS or emails. However, WhatsApp has emerged as the #1 retargeting medium lately. Whether it is an abandoned cart or browsing for a specific product, reminding your user to visit again is super easy with WhatsApp.
Send carousel messages for 2x more clicks
Gone are the days when you had to send out 10 different images in different messages on WhatsApp for your product. You can now simply create a carousel for your offerings and share it in a more visually appealing and interactive way.
By leveraging carousels effectively, businesses can increase engagement, drive conversions, and deliver a more immersive and personalized experience to their WhatsApp audience.
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Showcase products via WhatsApp catalog
You should think of a whatsapp catalog as a menu but virtual. You can list down all your product offerings along with pricing and let your users choose. Every product or service in the catalog has a unique title along with optional fields:
- Price
- Description
- Website link
- Product code
These details help customers identify products in the catalog. A catalog can contain up to 500 items.
Collect payments directly within WhatsApp
When your users perform a transaction on WhatsApp, you are reducing the chances of them dropping off midway. UPI payments via WhatsApp are extremely safe and require you to enter your UPI PIN every time you send money. WhatsApp Payment does not store your card or UPI PIN information. Just simply send and receive payments on chat.
Automate Sales and Support with WhatsApp chatbot
This is a huge win in easing out customer experience. Your users no longer have to write emails or wait on customer calls to get their queries solved. They have access to your business 24*7.
The best part you ask? You can automate most queries here. This also helps you engage with a wider audience and also provide more concentration where needed.
Quick replies and CTAs
One way to make your messages more interactive is to add quick reply buttons or Call to Action buttons. By providing clear paths for users to follow and options to choose from, you can encourage faster response times and higher engagement rates. Additionally, CTAs enable you to track the effectiveness of your messages and make informed decisions to optimize future campaigns.
