There is this new thing that has come up in the market by WhatsApp, WhatsApp Blue Tick. I am sure you‘ve heard of it or saw it somewhere, right? Well, before we dive into the more technical stuff, would you like to know the origins of WhatsApp Blue Tick?
WhatsApp nowadays is being heavily adopted by businesses and brands. This is not it, influencers and celebrities are also now using WhatsApp to interact with their audience. WhatsApp is rapidly coming up with new features and updates to support businesses and encourage them to use WhatsApp and connect with their audience on a personal level.
But there is one problem. Trust!
WhatsApp is a very personal form of platform for most people. If they see some random chat on their WhatsApp there is a high possibility that they might ignore it, mark it spam or report it. Well to overcome this problem, WhatsApp came up with the WhatsApp Green Tick. This is similar to the blue tick on Instagram. WhatsApp accounts of businesses with green tick on them were like the symbol of legitimacy which gave the users the confidence to further interact with them. But again, the problem with this was, it was only accessible by big brands as it needs a lot of documents, heavy PR and a lot of other hassle to get a green tick.
Addressing this problem, recently WhatsApp came up with a new update - WhatsApp Blue Tick. The story doesn’t end here. This was the origin of “WhatsApp Blue Tick” and there is more that is coming up next.
Hope you like the story. Now let’s understand what exactly WhatsApp Blue Tick is? Why is it important, and how to get one?
Also, you might be wondering, why the need to change the color? I get it, this was something I thought as well. I can assure you though, there is a valid explanation to this, and we are surely discussing this in this blog further.
What is WhatsApp Blue Tick?
The WhatsApp blue tick signifies a verified business account, indicating authenticity. Unlike the older green tick, the blue tick is accessible to more businesses, broadening verification opportunities. This feature builds customer confidence, assuring them that they are interacting with a genuine business. For businesses, it’s a badge of trustworthiness and professionalism.
Why Meta Verified WhatsApp Matters for Businesses?
Meta verified blue tick on WhatsApp Business account helps businesses gain visibility and credibility. The blue tick increases customer trust, making it easier for businesses to establish strong relationships. As discussed, WhatsApp is being rapidly adopted by businesses for marketing purposes and customer interaction. Having a verified blue tick gives businesses an edge over others.
Now the question that we were earlier wondering about.
Why Upgrade from a Green Tick to a Blue Tick?
This change from WhatsApp Green Tick to WhatsApp Blue Tick is not just a change in color. With these are certain other changes that are tagged along.
- Accessibility: Earlier, WhatsApp green tick was only for the WhatsApp Business API accounts, whereas now, every legit business with a WhatsApp Business account can get a WhatsApp Business verification.
- Uniformity: WhatsApp as well all know was acquired by META some time back. Its other platforms like facebook and Instagram also have verification badges on them which are blue in color. Making this change brings uniformity along the META. Also, it brings uniformity for the brands as well across all the META platforms.
- Phycology: In marketing psychology, blue color creates a sense of trust. Many brands like facebook, linkedin, Reliance use blue color in their brand color palette for the same reason. Using a blue tick verification badge is actually a subtle way of incorporating trust among the users.
Now that we got an answer to our curiosity, let's see who can actually apply for a WhatsApp verified badge.
By the way, if you already had a green tick on your WhatsApp don’t worry, it will automatically get converted to verified blue tick without any additional charges.
Who Can Apply for the WhatsApp Blue Tick?
Businesses of all sizes can apply for the WhatsApp blue tick. From small enterprises to large corporations, the feature is open to any legitimate business. However, companies that value credibility and enhanced customer interaction will benefit the most from this verification. All you need is a WhatsApp Business Account and of course a legitimate business.
What is the Eligibility Criteria to Get a WhatsApp Blue Tick?
To qualify for the WhatsApp blue tick:
- Authenticity: Your business must be legitimate, with verifiable credentials.
- Presence: Maintain a consistent and active business profile on WhatsApp.
- Compliance: Follow Meta’s guidelines for business communications.
- Relevance: Engage customers with meaningful and value-driven interactions.
These criteria ensure that the blue tick is awarded only to businesses that maintain high standards of trustworthiness and authenticity.
Businesses That Can Apply for Blue Tick Verification
Verification is open to all legitimate businesses, regardless of industry. Although if we were to to take names, here are a few industries that benefit from blue tick verification the most:
- E-commerce: To build trust in online transactions.
- Healthcare: Ensuring authenticity in sensitive communications.
- Finance: Enhancing credibility for financial advice or transactions.
- Retail: To maintain customer loyalty through verified profiles.
Now, comes the most important question: How to get a blue tick on WhatsApp?
Steps to Apply for WhatsApp Blue Tick Verification
Firstly, if you already have a verified WhatsApp business account with a green tick, all you need to do is sit down and relax, because there is nothing you need to do, to get the WhatsApp blue tick. It will automatically get converted.
If you are new to this there are 2 ways to get verified blue tick.
- Get WhatsApp Blue Tick on WhatsApp Business App
- Get WhatsApp Blue Tick on WhatsApp Business API
There is difference between WhatsApp Business App and WhatsApp Business API. Let's take a quick sneak peak into this, before we begin.
Get WhatsApp Blue Tick on WhatsApp Business App
To obtain the WhatsApp Blue Tick using the WhatsApp Business App, follow these steps:
1. Ensure Profile Completeness
Before applying, update your business profile with:
- Business name
- Profile picture
- Address, email, and category
2. Navigate to Meta Verified
- Open your WhatsApp Business App.
- Tap on Settings or Business Tools.
- Select Meta Verified.
3. Select and Purchase a Plan
- Choose a subscription plan that meets your needs (starting at ₹639/month).
- Set up your payment method and complete the transaction.
4. Post-Purchase Considerations
- Your profile picture and details will be locked for 20 days.
- Any edits during this period will require re-subscription.
This simple process makes your business profile credible and trustworthy, improving customer engagement and brand authenticity.
Get verified blue tick with WhatsApp Business API
To get a verified Blue Tick with the WhatsApp Business API:
1. Fulfill Prerequisites
- Ensure your Meta Business Account is verified.
- Complete WhatsApp API Setup.
- Get your display name approved.
- Enable Two-Step Verification.
- Establish a strong online presence with organic media mentions (at least three).
2. Application Process
- Access your WhatsApp API dashboard.
- Provide your business details and website links.
- Submit your application for review.
This process is free but requires more setup and verification compared to the WhatsApp Business App.
What to Do If Your Application Is Rejected?
If your blue tick application is rejected, don’t worry. You can take the following steps:
1. Understand the Reason for Rejection
Request clarification from WhatsApp to identify issues such as incorrect documents, missing criteria, or unsupported business categories.
2. Address the Issues
- Correct and resubmit documents with consistent information.
- Improve your online presence with organic media mentions.
- Verify your Meta Business Account if not already done.
3. Reapply After 30 Days
Make necessary corrections and wait 30 days to reapply for verification.
Understanding WhatsApp Blue Tick Subscription Plans
Below is the entire WhatsApp Blue Tick Subscription Plan
Is the WhatsApp Blue Tick Subscription Worth It?
If you're a small or medium-sized business, the WhatsApp Blue Tick subscription could be a solid investment. At just ₹639 per month, it helps boost your credibility by providing a verified badge and protection against impersonation. For many businesses, that's enough to enhance trust and keep things simple.
But, if your business is growing and you need more advanced features like conversation automation, running Click to WhatsApp ads, collecting payments, using WhatsApp Flows or handling large-scale engagement, then the WhatsApp Business API is a better fit. It offers more flexibility and powerful tools for scaling your business, even though it involves a more complex setup. So, it really depends on what your goals are. If you just need verification and basic tools, a verified Blue Tick subscription is great. But if you're ready to level up, the WhatsApp API is what you should be heading for.
Using WhatsApp APIs Without Blue Tick
While the blue tick is a valuable addition, businesses can still leverage WhatsApp APIs without it. WhatsApp APIs allow businesses to:
- Automate customer support.
- Send transactional and promotional messages.
- Streamline communication with advanced integrations.
The absence of a blue tick doesn’t limit access to the powerful features of WhatsApp Business APIs.
Engati’s WhatsApp API Integration
Engati WhatsApp API integration simplifies business communication. It aids WhatsApp Marketing by offering tools to simplify customer interactions. With features like chatbot automation, personalized messaging, and real-time analytics, businesses can elevate their customer experience. Whether you have a verified blue tick or not, Engati’s solutions ensure your WhatsApp strategy drives engagement and growth.
.webp)
Final Thoughts
WhatsApp Business Verification is not just about the verified blue tick—it’s about what it represents. WhatsApp blue tick represents trust, credibility, and professionalism. With new updates it is now easy for all kinds of businesses to get a verified WhatsApp Business account. If your needs are basic, the WhatsApp Business App subscription does the job. But if you’re aiming to automate workflows, engage thousands at once, or run ads, the WhatsApp API might be your next big move.
.webp)
.webp)