Do you rely on performance marketing for your business? If yes, you know how important ROAS is if you are running any kind of digital ads. Here is a question for you:
What happens when you run an Ad on META?
Once someone clicks on your ad, it is redirected to the product page or respective landing page and then it is entirely on fate of how good your product page or landing page is. You have very minimal control over the user’s decision after they have interacted with your ad. As a marketeer this feels like being handicapped, isn’t it?
What if you could take control? What if you have the power to contact the user who were interested, retarget them more effectively and with more personalization? What if you could talk to them, not on some foreign landing page but on an interface they are more familiar with and respond to?
My question is what will it do to your ROAS?
Imagine running an ad campaign where you not only capture leads instantly but also engage with them in real-time. That’s the power of WhatsApp Ads! But what’s even more important than that is making sure you’re getting a solid return on ad spend (ROAS). ROAS, or Return on Ad Spend, is the magic number that tells you how much revenue you’re earning for every dollar spent on ads. For businesses, it’s a crucial metric that determines if their advertising is actually profitable.
Here’s where WhatsApp Ads come in. Unlike traditional digital ads that drive users to a website, Click-to WhatsApp ads take users directly into a WhatsApp chat with your business. This seamless experience leads to better engagement, more conversions, and ultimately, a higher ROAS.
In this blog we will talk all about how you can increase your ROAS with WhatsApp Ads.
Before we begin, let’s take a look at:
Why Click-to-WhatsApp Ads?
What makes Click-to-WhatsApp ads so special? It’s simple: Instant interaction.
- Instant Connections: Unlike web forms that users might abandon, Click-to-WhatsApp ads connect potential customers directly with your brand in a chat.
- Higher Engagement Rates: Customers are more likely to engage on WhatsApp than fill out a lengthy form.
- Shorter Sales Cycles: Real-time responses from your team or chatbot speed up conversions.
- Personalized Experiences: Every chat can be personalized, making it feel less like a "sales" interaction and more like a helpful conversation.
- Retargeting Campaigns and Cost Benefit: Even if the buyers abandon the chat, you have their lead, which can be used for retargeting and future campaigns. And this time, you don’t have to spend on ad campaigns again. You can retarget them thorough simple WhatsApp Broadcasting.
If you’re looking for better engagement, quicker sales, and improved ROAS, Click-to-WhatsApp ads are a no-brainer.
We saw why CTWA for increasing ROAS, now lets dive into HOW?
👉 Recommended Read: How to run Click-to-WhatsApp Ads
Strategies for Maximizing ROAS with WhatsApp Ads
You’ve set up your Click-to-WhatsApp ads… now what? To truly boost ROAS, you’ll need some smart strategies in your playbook. Implementing these strategies will not only increase your performance marketing efforts but also improve your targeted advertising approach for better results.
1. Audience Segmentation
To increase ROAS, you must target the right audience, not just everyone. This is where targeted advertising becomes crucial. Leverage Meta’s advanced targeting tools to segment users based on their behavior, location, demographics, and interests.
- Retarget Website Visitors: People who have visited your website but didn’t convert are already familiar with your brand. Retarget them. With Click-to-WhatsApp ads this becomes easier as you have their contact details to bring them back into the sales funnel.
- Focus on High-Intent Audiences: Use lookalike audiences to target users similar to your best customers, increasing the chances of conversion.
With this strategy your digital ads are being seen by those most likely to convert, eventually boosting ROAS.
2. Create Compelling Ad Content
To stand out in the crowded space of digital ads, you need to create content that stops the scroll. Here’s how to make your ads for business more engaging:
- Attention-Grabbing Headlines: Use clear, action-driven headlines like "Chat With Us for a Special Offer!" or "Exclusive Deals — Just a Message Away!" These headlines immediately tell the user what they’ll gain.
- Strong Call-to-Actions (CTAs): The CTA you use can make or break your ad’s effectiveness. CTAs like “Message us now” or “Get your offer instantly” are action-oriented and encourage users to act immediately.
- Emotional Triggers: Tap into FOMO (fear of missing out), urgency, and exclusivity. Phrases like "Limited Time Offer!" or "Hurry, Only a Few Left!" can push users to take action.
These tactics ensure that your WhatsApp advertising is eye-catching, emotionally charged, and action-driven — key elements in performance marketing to increase ROAS.
3. Leverage Rich Media
Static images are a thing of the past. Rich media like videos, GIFs, and interactive elements grab attention faster and keep users engaged longer. For your ads online, it’s essential to incorporate visually engaging content.
- Use Movement to Grab Attention: Videos and GIFs stand out on crowded social feeds, increasing the chance of a click. Movement naturally draws the eye, so use short, snappy videos to hook users.
- Showcase Products in Action: Instead of static product images, show users how your product works in real life. This builds trust and drives more engagement.
Rich media ensures that your WhatsApp ads stand out, leading to higher click-through rates and helping you boost ROAS.
4. A/B Testing
Even the best ad copy or creative might need a tweak to achieve optimal results. Testing your WhatsApp advertising campaigns through A/B testing is essential for improving ROAS.
- Test Everything: Try different versions of ad headlines, images, CTAs, and messaging styles. Small changes can have a big impact.
- Measure What Works: Use performance data to identify which versions have higher click-through and conversion rates. Drop underperforming versions and double down on the winners.
Constant testing and optimization ensure that your ads for business remain fresh, relevant, and high-converting.
5. Automate Conversations with Chatbots
To boost ROAS, you need to keep potential customers engaged when they interact with your brand. This is where automation tools, like chatbots, can significantly enhance the performance of your whatsapp advertising campaigns.
- Instant Customer Response: Use WhatsApp chatbots (like those powered by Engati) to instantly reply to inquiries, reducing the wait time for users. Real-time engagement keeps customers interested and increases conversion rates.
- Lead Qualification on Autopilot: Chatbots can collect customer information, qualify leads, and schedule follow-ups — all without human intervention. Now with WhatsApp’s new feature - WhatsApp Flows, this has become more efficient.
- Support 24/7: Chatbots can answer FAQs at any time, ensuring potential customers don’t drop off due to delayed responses. With integration of AI, you can actually train your bot for any queries people ask regarding your business, and they will get an answer from GenAI. This is possible with one of the best Conversational AI platforms - Engati, which has its own proprietary Generative AI model trained on LLM model called eSenseGPT.
By automating conversations, you not only increase ROAS but also streamline customer engagement, improve operational efficiency, and keep your WhatsApp ads running at maximum potential.
Even with the best strategies, you cannot just blindly keep running WhatsApp ads. You need to constantly keep Tracking, analyzing and optimizing to boost your ROAS.
Key Metrics to Track for ROAS Improvement
To increase ROAS, you’ve got to measure the right metrics. Here’s what to track:
- Click-Through Rate (CTR): How many people clicked on your ad?
- Conversion Rate (CVR): How many of those clicks led to a sale, lead, or inquiry?
- Customer Acquisition Cost (CAC): How much are you spending to acquire a customer?
- Cost Per Lead (CPL): How much does each lead cost you?
With proper analysis, you will know what is working, and what is not, enabling you to make changes accordingly.
You can track this on the META’s analytics dashboard. If you are using Engati for your WhatsApp Marketing, you can even use Engati’s analytics tools to track these KPIs in real-time, identify weak points, and make data-driven decisions to boost performance.
Brands Boosting ROAS with WhatsApp Ads
Want proof that this strategy works?
Hardoll is an economical solar products company. They launched CTWA ads with Engati and used above mentioned strategies. They generated approximately 2700 leads with 10% - 15% conversion rate within the span of 45 days. This campaign improved their engagement rate, refined their targeting and helped them address bulk incoming messages effectively.
Key Takeaway
WhatsApp ads are no longer a "nice-to-have" strategy, they’re a must-have. They enable instant, personalized interactions that drive engagement and boost ROAS.
To sum it up:
- Start with Click-to-WhatsApp ads.
- Use segmentation, A/B testing, and chatbots to maximize results.
- Track key metrics like CTR, CVR, and CAC to improve performance.
With Engati’s WhatsApp chatbots and analytics tools, you’ll have everything you need to make your Click-to-WhatsApp campaigns a huge success.
