The festive season is here! You will see everyone around with excitement and it’s the perfect time for businesses to spread the word about their offers, products, or services. But how do you reach a massive audience all at once, without losing that personal touch? Well, there are many solutions to this, but one of the prominent ways is WhatsApp Marketing. Recently, WhatsApp Marketing is becoming the primary channel of marketing for many businesses due to its ability of giving the sense of personalization.
Amongst many methods that you can use, one of the quickest ways is to send WhatsApp bulk messages. Sending bulk messages without getting blocked or breaking WhatsApp's rules can be tricky. Let’s break it down step-by-step!
What is WhatsApp Bulk Messaging?
Key Difference:
- Group Messaging: Everyone in the group sees each other’s replies.
- Broadcast Messaging: Only the sender and individual recipient see the message
WhatsApp bulk messaging allows businesses to send a single message to a large group of people all at once without creating a group chat. This method is ideal for promoting products, offering discounts, or sending event invites during the festive season. Unlike group chats, where everyone sees all participants and responses, broadcast messages keep things private between the sender and recipient, providing more privacy and personalization.
Why Use WhatsApp Business to Send Bulk Messages?
WhatsApp is one of the most powerful platforms for bulk messaging, especially during high-engagement periods like the festive season. Here’s why:
- 98% Open Rate: Almost all of your recipients will see your message. Compare this to email, and it’s a game changer!
- 45–60% Click-through Rate: Engagement on WhatsApp is far higher than other channels like email marketing.
- Global Reach: In 2023, businesses using WhatsApp generated over $382 million, with the Asia-Pacific region contributing 40%. It’s clear that WhatsApp is a crucial tool for businesses globally.
Is it possible to send 10000 WhatsApp messages without getting blocked?
Yes, but it requires following WhatsApp's rules strictly and using the WhatsApp Business API. This API allows businesses to send thousands of messages each day, provided that recipients have opted in to receive messages.
WhatsApp has a tiered messaging system for broadcast limits:
- Tier 1: Send up to 1,000 unique messages per day.
- Tier 2: Upgrade to send 10,000 unique messages per day.
- Tier 3: Send up to 100,000 messages per day.
- Tier 4: Unlimited messages per day.
There is no specific process to achieve this. To progress through these tiers, businesses need high-quality engagement and compliance with WhatsApp’s policies. Sending spammy or unsolicited messages can result in getting flagged or blocked.
It’s important to maintain a strong message quality to ensure smooth operations and avoid penalties.
Latest Updates on WhatsApp Business API
It is important to know the latest updates on WhatsApp Business API as it helps you to plan your strategies accordingly.
With WhatsApp constantly updating its platform, there are now more advanced tools to help businesses interact with their customers. WhatsApp Business API allows companies to:
- Send bulk messages efficiently.
- Automate replies.
- Track delivery and read receipts.
These updates make WhatsApp even more powerful for businesses during the festive season.
WhatsApp has also rolled out several key updates for businesses, especially when it comes to bulk messaging and user engagement. Here are some of the prominent features:
- Text Truncation: Messages longer than five lines are now truncated, making the first few lines crucial to capturing attention.
- Frequency Capping: To avoid spamming, WhatsApp limits the number of messages businesses can send to users in a set timeframe.
- New Pricing: The 2024 pricing model includes tiered costs based on conversation types (e.g., utility, authentication).
Make sure you check all the key updates before going ahead!
How to Get Started with WhatsApp Business API
Here’s how you can set up WhatsApp Business API to send bulk messages:
- WhatsApp Business Account: You will have to create an account on WhatsApp Business App.
- Sign up: You’ll need to register for the WhatsApp Business API via a partner like Engati, which offers easy onboarding and integration.
- Verify your business: Complete the verification process to ensure your account is trusted by WhatsApp.
- Create a campaign: Once set up, you can start planning and creating your festive message campaigns using the API.
Step-by-Step Guide to Send Bulk WhatsApp Messages Without Getting Blocked
Prerequisites
- WhatsApp Business API
- Engati account
- Broadcast list
Let’s get started. Sending out broadcast with engati has 2 phases.
- Message template approval
- Sending out broadcast
Phase 1: Message template approval
This is basically, getting the approval from WhatsApp for whether or not you can send that out to the large audience. You have to create your message following certain guidelines and get it approved before you can send it out as a broadcast to your list.
Here is how to do it:
1. Log in to Engati's WhatsApp automation software and connect your WhatsApp Business Number.
2. Go to the dashboard and select ‘WhatsApp Marketing’ then ‘Create Message Templates’.
3. Select ‘Create New Template’.
4. You can use our pre-made, existing message templates from Engati’s message template library if you want. But, since we are creating a new WhatsApp message template, select ‘Create from scratch’.
5. Fill-up all the details and tap ‘Continue’
6. Headers can be text, image, video, or document.
Type in the WhatsApp message in the given space. While writing your message content, you can add variables by using {{#}} as a placeholder.
7. Explore other buttons for more customization. Then click ‘Request Approval’
8. Wait for 24 to 48 hours to get Meta’s approval for your WhatsApp template.
Phase 2: Sending out broadcast
Once your message template is approved now its time to send out the broadcasts!
Here is how to do it:
1. Go to "Marketing Campaigns".
2. Click on the big red button on the top right corner that says, "+Create New Broadcast".
3. Give a name to your broadcast and then under Target Channel select WhatsApp
4. Now select the template that we created in phase 1. It will appear in the drop down under "Select Template".
Then select or upload the broadcast list of the users you want to sent WhatsApp bulk message and hit "Publish Broadcast".
Track, Analyze, and Optimize Your Festive Campaigns
Don’t just send messages—track them! Use WhatsApp’s built-in analytics to understand:
- How many people opened your message.
- Who clicked on any links.
- What your response rate is.
This data helps you tweak and improve future campaigns.
Compliance Tips: Sending Bulk Messages Without Breaking WhatsApp Rules
WhatsApp is very strict about spam. To avoid getting blocked:
- Always get opt-ins: Only send messages to people who’ve given you permission.
- Have an opt-out option: Allow the receiver to opt-out to avoid getting spammed or blocked.
- Respect the “Do Not Contact” rule: If someone opts out, remove them from your list. Sending out messages to the ones who have opted out can frustrate the user leading to blocks or spam reports.
- Limit the number of messages: Don’t overwhelm your audience with too many messages. Have a schedule prepared, like once a week.
Festive Campaign Ideas: What Types of Bulk Messages to Send
Here are some ideas to make the most of your festive bulk messaging campaign:
- Exclusive Deals: Offer a limited-time discount to your loyal customers.
- Event Invites: Hosting a Diwali sale event? Send out personalized invites.
- Product Launch: Announce a new product line with a festive twist.
- Festive Countdown: Build excitement by sending countdown messages leading up to Diwali sales or promotions.
- Early Access: Offer your loyal customers early access to exclusive festive deals, making them feel special.
- Bundle Offers: Highlight curated festive bundles (e.g., Diwali hampers) and offer discounts on them.
- Personalized Greetings: Use WhatsApp to send tailored Diwali wishes to your customers, adding a personal touch.
- Interactive Campaigns: Include WhatsApp polls or quizzes to engage customers while promoting your products.
Want our extensive festive ebook? It contains 20+ detailed WhatsApp Marketing Strategies along with templates. Click here to download!
Conclusion
WhatsApp bulk messaging is a very effective way to reach your audience and to get good response. You can send WhatsApp bulk message using WhatsApp Business API. With Engati is is very easy to send bulk WhatsApp message without adding contact in your phone.
