Less than a decade back when WhatsApp had just started becoming the rage, it was only looked at as a platform to connect with your friends and family. Today however, it is the #1 mode of communication for many businesses.
To say that marketing teams have hit the bullseye with WhatsApp marketing would be an understatement. With 2Bn monthly active users, it is the easiest way to get your users to notice you and get your message across. Not just that, it also solves for retargeting, is cost effective, and provides instant customer support to your users.
What is WhatsApp Business API?
WhatsApp API was introduced to help medium to large-scale companies that wanted to use WhatsApp to communicate with multiple customers and create engagement. WhatsApp Business API allows businesses to automate communications, automate replies and send interactive messages.
The main purpose of WhatsApp Business API is to engage with customers eliminating the hassle of them downloading a new app. It allows businesses to create a personalized communication flow that works best for their customers and instantly reply to their queries.
10 must have WhatsApp notification templates
Whatsapp notifications can be tricky. Users have the attention span lesser than a puppy and you need to be very creative and think out of the box to catch them. A mediocre template can affect conversions and hamper your effort and resources gone into the campaign.
In this blog, we have covered 10 ways you can utilise WhatsApp to reach out to your users:
1. Account Update
Updating your users on any activity that has happened on their account can be done easily via WhatsApp. Whether it is an address change, or a payment update or a phone number change; you can simply notify them on WhatsApp.
2. Alert Update
You can use WhatsApp to alert your users about any recent happenings. This could include order updates, new stock or offers. This increases engagement with customised communications providing trust and satisfaction.
3. Payment Update
This templates very crucial for Ecommerce brands who regularly engage in transactions with their customers. WhatsApp serves as a convenient mode to update your users about transactions that happen on their account.
4. Appointment Update
Brands should utilize WhatsApp for appointment updates due to its widespread usage and immediate delivery, ensuring clients receive timely reminders. With its personalized communication features, brands can tailor messages to individual preferences, enhancing the client experience.
5. Reservation Update
Whether you are a hotel, a flight service or a restaurant, you can leverage WhatsApp to keep your customers updated about their reservations. This fosters trust and also increases direct bookings.
6. Auto-replies
If you have a very small user base, you can reply to each and every message on your own. However, as your queries increase and you want to be available for your users 24*7, auto-replies is the best way to go. This assures your users that they are heard and also helps in on-time replies.
7. Shipping Updates
Brands should utilize WhatsApp for shipping updates for its immediate delivery to customers' phones, ensuring timely notifications throughout the shipping process. Leveraging WhatsApp's personalised messaging capabilities, brands can provide tailored updates, including tracking information and delivery details, enhancing the customer experience.
8. Ticket Update
Customers can get very impatient and often need instant reassurance whenever facing an inconvenience. This is when WhatsApp can serve as the perfect medium to assure them that you are there to solve all problems.
9. Finance Update
Banks should adopt WhatsApp for finance updates due to its widespread usage and immediate delivery, ensuring customers receive timely financial notifications. Leveraging WhatsApp's personalized messaging capabilities, banks can tailor updates to individual preferences, enhancing the customer experience.
10. Transportation Update
Often users miss last minute transport change notifications if they are sent on SMS or emails. Sending them over WhatsApp guarantees a higher ope rate and also allows travellers to plan on time.
Conclusion
WhatsApp has without a doubt emerged as the top platform to communicate with your audience, however, the catch is to not overdo it. Your users do want to receive communications from you but make sure you are not spamming them.
A small nudge can help create a sense of connection and being heard. Hence WhatsApp if leveraged properly can reap great results for brands.
